Celebrating Our Sustainability Achievements: The Significance of Wray Valley’s Green Tourism Gold Award

At Wray Valley, sustainability has been at the heart of our operations since the beginning. We’re proud to be supported by Green Tourism, a world-leading sustainability accreditation partner, in our ongoing commitment to responsible and ethical practices. Achieving the Green Tourism Gold Award signifies that our sustainability efforts have been thoroughly assessed and verified by a credible partner, demonstrating our dedication to:

Adhering to high sustainability standards and practices
Operating responsibly, ethically, and sustainably
Contributing positively to our local community
Reducing our environmental impact
Ensuring accessibility and inclusivity for all visitors and staff

Wray Valley Green Tourism Gold Award Assessment

Assessment Criteria

Green Tourism has assessed our business against 15 sustainability criteria grouped under the pillars of People, Places and Planet. These consider the social, economic, and environmental actions we undertake, providing a holistic assessment of our sustainability performance.

Our Report Highlights

Our recent reassessment at the end of 2024 highlights our commitment to continuous improvement in the following areas:

Community

“The commitment to social, community, and enviromnental projects both local and national is outstanding.”

Health & Well-being

“This is an exceptional result, a reflection of how you take pride in delivering the best customer care.”

Destination

“Excellent promotion of the heritage, customs, events, and local projects in the destination area and how to enjoy it in a sustainable manner”

Biodiversity

“Having diverse and abundant wildlife in the grounds is obviously very important to this business given the actions they have undertaken”

Chemicals

“The team at Wray Valley have shown that they have a great knowledge of products and procedures that are kind to the planet.”

Green Tourism Gold Award Assessment for Wray Valley

Understanding Green Tourism Gradings: Bronze, Silver, and Gold

Green Tourism provides an overall grading of Gold, Silver, or Bronze, depending on the overall score achieved across comprehensive criteria. Grading categories include:

Bronze

An entry-level business in the early stages of its green journey, demonstrating commitment and implementing various measures related to the 15 sustainability goals.

(Score 40%+)

Silver

A business showing good practices across the three pillars of sustainability, with an action plan for best practice improvements.

(Score 60%+)

Gold

A business achieving the highest sustainability standards, showcasing excellent examples of best practices throughout the three pillars and consistently reviewing and maintaining its green initiatives.

(Score 80%+)

Out of the businesses in the tourism and hospitality industry pursuing third-party verification from Green Tourism, approximately one-third achieve bronze, one-third silver, and one-third gold.

Our initial assessment in January 2023 granted us a Gold Award with an 81% score. It is extremely unusual for a business to gain gold on its first attempt. Following our dedication to improvement, we increased our score to 88% in January 2025.

We look forward to continuing our sustainability journey and anticipating our next assessment in December 2027.

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